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About Us

Our Company History

Dura-ID Environmentally Friendly Solutions - Logo
Planet First

Developing more eco-friendly products to meet demands and help save the planet one label at a time.

Atwell Logo
Atwell Joined the Group

Atwell Labellers were acquired by Dura-ID to become one of our 6 sites under the Dura-ID brand.

Dura-ID Head Office
Head Office Move

Dura-ID head office moved to larger premises. Based at the George Falmouth Innovation Centre in Tankersley just off the M1. 

Dura-ID Metals
Going Global

We officially unveiled the Dura-ID Solutions branding to the world at various trade shows across the globe.

Dura-ID Solutions Logo
Becoming Dura-ID Solutions

IML Labels, Longcombe & Leedmarque Concepts merged to become Dura-ID Solutions. Giving us 5 sites across the UK with specialist knowledge across the sectors.

HLS Pro Logo
HLS Pro Acquisition

HLS Pro software was acquired to offer the full solution to all horticultural customers.

Cambridge Office
Cambridgeshire Office is Open

A dedicated Horticultural office was opened in the area of Cambridgeshire.   

Tyvek 25mm Wristband Colours
Longcombe Position Change

Longcombe moves its position in the wristband market and became the premier supplier of DuPont™ Tyvek® material. 

Leedmqarque Logo
Small Batch Pre-Print Labels

Leedmarque Concepts was founded to provide short to medium run pre-printed labels.

Previous Company Name IML Labels Uniform
Changing with the Times

We officially changed our name from The Improved Marking and Labelling Company to IML.

Rip Proof Tags
Rip Proof Development

Our Rip Proof products went into production and are still a popular option today.

Longcombe Logo
Software for Horticulture

Longcombe Labels was founded to provide software and labels to the horticultural sector.

Dura-ID in the beginning
Working with more Sectors

Jumping head first into labels meant an increase in sales and the capacity to offer products to more sectors.

Dura-ID history in the making for the Label industry.
In the Beginning

At the heart of Sheffield in October 1936, the original Improved Marking and Labelling Company was founded.