About Us
Dura-ID Solutions have a long history in the label industry.
Learn all about who we are and what we do.
Our Company History
Since the beginning, Dura-ID Solutions has been on a mission to revolutionise the labelling and identification industry with durable and innovative solutions. What began as a small venture has evolved into a trusted leader in the field, serving diverse industries with our resilient and reliable products. Over the years, we have continually invested in cutting-edge materials and advanced printing technologies to meet the ever-changing demands of our customers.
![Dura-ID Environmentally Friendly Solutions - Logo](https://dura-id.com/wp-content/uploads/2023/08/ENVIRONMENTALLY-FRIENDLY-11024_1-298x300.jpg)
Developing more eco-friendly products to meet demands and help save the planet one label at a time.
![Atwell Logo](https://dura-id.com/wp-content/uploads/2023/08/Atwell-300x78.png)
Atwell Labellers were acquired by Dura-ID to become one of our 6 sites under the Dura-ID brand.
![Dura-ID Head Office](https://dura-id.com/wp-content/uploads/2023/08/Dura-ID-Building-Tankersly-copy-300x169.jpg)
Dura-ID head office moved to larger premises. Based at the George Falmouth Innovation Centre in Tankersley just off the M1.
![Dura-ID Metals](https://dura-id.com/wp-content/uploads/2023/08/IMG-20220622-WA0002-1-300x267.jpg)
We officially unveiled the Dura-ID Solutions branding to the world at various trade shows across the globe.
![Dura-ID Solutions Logo](https://dura-id.com/wp-content/uploads/2023/08/Dura-ID-logo-1-300x241.jpg)
IML Labels, Longcombe & Leedmarque Concepts merged to become Dura-ID Solutions. Giving us 5 sites across the UK with specialist knowledge across the sectors.
![HLS Pro Logo](https://dura-id.com/wp-content/uploads/2023/08/HLS-Pro-Logo-300x113.jpg)
HLS Pro software was acquired to offer the full solution to all horticultural customers.
![Cambridge Office](https://dura-id.com/wp-content/uploads/2023/08/hort-new-building-300x108.png)
A dedicated Horticultural office was opened in the area of Cambridgeshire.
![Tyvek 25mm Wristband Colours](https://dura-id.com/wp-content/uploads/2023/08/Tyvek-25mm-COLOURS-300x199.jpg)
Longcombe moves its position in the wristband market and became the premier supplier of DuPont™ Tyvek® material.
![Leedmqarque Logo](https://dura-id.com/wp-content/uploads/2023/08/Leedmarque-Logo.png)
Leedmarque Concepts was founded to provide short to medium run pre-printed labels.
![Previous Company Name IML Labels Uniform](https://dura-id.com/wp-content/uploads/2023/08/IML-workwear-300x203.jpg)
We officially changed our name from The Improved Marking and Labelling Company to IML.
![Rip Proof Tags](https://dura-id.com/wp-content/uploads/2023/08/IMG_0380-edited-300x162.jpg)
Our Rip Proof products went into production and are still a popular option today.
![Longcombe Logo](https://dura-id.com/wp-content/uploads/2023/08/Longcombe.png)
Longcombe Labels was founded to provide software and labels to the horticultural sector.
![Dura-ID in the beginning](https://dura-id.com/wp-content/uploads/2023/08/IMG_6506-1-300x193.jpg)
Jumping head first into labels meant an increase in sales and the capacity to offer products to more sectors.
![Dura-ID history in the making for the Label industry.](https://dura-id.com/wp-content/uploads/2023/08/Traditional-metal-tags-1-2-pc6ftstl7s5nf5ak9lk5uvq26iqzdhmd4jxzvscyso-300x264.webp)
At the heart of Sheffield in October 1936, the original Improved Marking and Labelling Company was founded.
Our journey is marked by a relentless pursuit of quality and excellence, enabling us to provide custom labels and tags that perform in the harshest environments. From our humble beginnings to becoming a go-to provider for industries such as healthcare, horticulture, and manufacturing, Dura-ID Solutions has always been driven by a commitment to customer satisfaction and technological advancement.
Join us as we continue to set new standards for durability and innovation in labelling solutions, building on a legacy of trust and expertise.