White Label Expo – Stand 782
Dura-ID are pleased to be attending the upcoming White Label Expo on the 27th-28th November 2019, at the ExCel arena in London.Read more
Dura-ID are pleased to be attending the upcoming White Label Expo on the 27th-28th November 2019, at the ExCel arena in London.Read more
Our metal labelling division provides specially-developed labelling solutions for the metal and engineering…Read more
ura-ID is proud to be a bronze sponsor of the Cultivating Retail Exhibition and Conference.Read more
ra-ID are pleased to announce the appointment of Joe Armstrong-Gore, who will be taking up his position in business development for Dura-ID’s food labelling sector.Read more
Dura-ID is pleased to announce that its Sheffield branch will be moving sites in January 2020.Read more
Dura-ID’s dedicated horticultural sales team are looking forward to attending the Four Oaks Exhibition on the 3rd and 4th of September 2019…Read more
Dura-ID is excited to announce the launch of a new web shop for its Mouldings Division.Read more
Dura-ID are pleased to announce the dates of two open days to demonstrate their innovative, new Hortipix Pro printing system to potential customers.Read more
Read our monthly round up for the Chemical industry from May and June.Read more
2018’s packaging trends offered big words, vibrant gradients and contemporary packaging formats to labels and packaging designs.Read more
Dura-ID Solutions are proud to have been chosen as the preferred supplier of David Austin Roses licensing tags until 2021.Read more
Dura-ID are excited to announce that they will be attending this year’s Made In Yorkshire exhibition and seminar at Stand 43, on Thursday 23rd May, Elland Road, Leeds, West Yorkshire.Read more
As a supplier of bespoke labels for the Horticulture industry, here at Dura-ID we are becoming increasingly aware of the effects that plastic has on the environment.Read more
Dura-ID are delighted to announce that they will be attending this year’s CHEMUK 2019 at Stand J20 on the 1st and 2nd of May, at YEC in Harrogate, West Yorkshire.Read more
Read about our horticultural labelling offerings and how they can help you improve traceability in your business.Read more
EnLabel, GHS Label, LabelDirect and HLS – all of our labelling software info in one place.Read more
Make a lasting impression on your customers with bespoke badges and nameplates from Dura-ID.Read more
Full traceability of timber products plays an important role in protection today, and perhaps even more crucially, our future.Read more
GHS symbols are a globally recognised system of classification and labelling of chemicals.Read more
Concrete is the most widely used construction product in the modern world. It is also a notoriously difficult material to label so…Read more
Here at Dura-ID Solutions we are experts in the manufacture and provision of innovative high performance labelling, including CE TagsRead more
Dura-ID are returning to the Chemspec Europe exhibition this year following a successful year after the previous Chemspec show as IML Labels.Read more
This will be the first show since IML Labels & Systems and Longcombe Labels combined in February 2018 to become Dura-ID Solutions Limited.Read more
The merge of IML Labels & Systems, Longcombe Labels and Leed Marque Concepts to become..Read more
IML are pleased to announce that we are working alongside one of our long-standing partners; UL Safeware Quasar…Read more
IML Labels and Systems will be attending the Four Oaks Tradeshow on Farm Lane in Lower Withington, Cheshire on the 5th and 6th of September.Read more
The most Stringent Industry Testing for LabelsRead more
We visited British Steel to full understand their identification requirements.Read more
A newly formed Plant Health Steering Group sees IML collaborating with DEFRA and the HTA (Horticultural Trade Association) to develop…Read more
Preparations are well underway here at IML for our trip to Munich at the end of May to exhibit at ChemSpec Europe!Read more
IML were awarded two BSI Group awards for recognition of continuous ISO 9001 certification for over 20 years.Read more
We’re very much looking forward to our debut appearance at Ecobuild in March and preparations for the event are well underway.Read more
We lost a very valued member of staff that will be forever in our heartsRead more
Finding suppliers you can trust can sometimes feel like a challenge…Read more
We supply heavy duty, durable labels to a diverse range of sectors and businesses.Read more
Just a few FAQs on the UK’s most popular horticultural labelling software.Read more
Throughout our history, we’ve pioneered a range of labels and tags specifically designed to withstand extremely high temperatures.Read more
Today UK construction contributes over £100bn and accounts for 6.5% of the global construction sector….Read more
Like most labels, bin labels always contain important information which needs to be communicated clearly.Read more
Four Oaks is a long running, commercial horticultural show held anually.Read more
When it comes to exploring all the options available to you when considering an on-site label printing system, we’re best placed to offer expert advice and guidance.Read more
As a leading label manufacturer of chemical labelling we were heavily involved in helping businesses achieve GHS compliance.Read more
This major advancement in printing technology allows you to print high volumes of a wide range of chemical drum labels quickly…Read more
Our dedicated Horticultural team, based in Cambridgeshire, know a thing or two when it comes to horticultural labels.Read more
The labels you use on your goods and packaging help to create the first impression of your product and your business. So why settle for…Read more
Several members of our team recently headed out to Düsseldorf to represent IML at Tube and Wire 2016.Read more
No sooner have we finished exhibiting at Fabex in Egypt we are now busy preparing for our biennial trip to the Tube & Wire Exhibition in Dusseldorf.Read more
Fabex 2016 opened in Cairo earlier today. This two day event runs from 18th to 20th February and brings together buyers and suppliers from the steel, metals and engineering sector.Read more
For the majority of visitors to a nursery or garden center the last thing on their minds is the impact to their health from plants or how vital it is,..Read more
We are exhibiting at the Fabex/Metal & Steel 2016 show in Cairo 18th to 20th February 2016.Read more
The opening day of Tube & Wire 2014 is off to a flying start for IML’s staff in Messe Dusseldorf.Read more
As the clock ticks down signalling the opening day of Tube & Wire 2014 in Dusseldorf IML’s preparations for the show are in full swing.Read more
Four Oaks is, undoubtedly, one of the biggest events in the horticultural calendar.Read more
The UK’s primary manufacturer of high performance BS5609 marine approved labels….Read more
afeCom 2013 is the UK’s largest chemical regulatory conference taking place between 6th and 7th March 2013.Read more
IML is pleased to announce its aquisition of the customer base of Greenfield Software with immediate effect.Read more
Giants of civil construction Pipex challenged IML to supply industrial strength adhesive labels …Read more
If your company has a need for both tags and self adhesive labels IML has recently launched a new productRead more
I think IML’s new corporate branding represents the company very well.Read more
Businesses associated with the production of metals will recognise the bi-annual Tube & Wire ShowRead more
Pam Liversidge, Sheffield’s Master Cutler, recently visited…Read more
What is a Barcode? Why do you need one? Will it help with traceability?Read more
Colleagues past and present came together on Saturday the 10th of September to celebrate 75 years in business…Read more
IML’s International Sales Team will be exhibiting at the Metal & Steel 2012 show in Jeddah, Saudi Arabia from 4th to 7th February 2012.Read more
Our dedicated Horticultural team, based in Cambridgeshire, know a thing or two when it comes to horticultural labels. We understand that these labels need to be attractive as well as informative. Equally as important – plant labels need to be able to withstand the elements.
When we entered the horticultural labels market our customers’ wish lists included labels which were resistant to water, chemicals, UV light, frost and prolonged outdoor exposure. Label types differed according to preference and plant type, ranging from loop-locks to stick-ins, and self-adhesives to bed cards, often a mix of all. Then along came technology to complicate matters further! In the early days many growers had hot foil and dot matrix printers, before the days of thermal transfer and colour laser systems. We developed and refined our range of labels, software and printing systems to keep up with the changing needs of the industry.
In today’s competitive retail marketplace your plant labels not only have to be durable, they need to communicate important information about the variety, care instructions and price of your plants. However, above all else, they need to act as a marketing tool by attracting your customers’ attention and encouraging them to head for the till. So how can you strike a good balance between functionality and design?
In this post, we will share with you our thoughts on what makes a good horticultural label – one that will grab your customers’ attention, provide excellent durability and include all the information your customers need, ultimately encouraging them to buy!
Having beautiful plants on display is only part of the battle when it comes to running a successful retail horticultural business. While the array of colours and smells will undoubtedly draw your customers in, some young plants and shrubs need a helping hand when it comes to visualising a mature plant and getting customers to make a purchase.
This is where your labels go to work and why they are so important.
Before making a purchase, a plant label ensures the customer knows exactly what they’re buying and whether it is suitable for their garden or the space they’re intending to plant it.
Labels also provide a way of displaying each plant’s unique care instructions, so durability is paramount here. Useful information needs to remain legible long after the customer has got the plant home, so they can refer back to it and ensure they’re looking after it properly. For a relatively low cost, a well-made plant label ensures your branding and reputation for quality are prevalent for the life-cycle of the plant. This builds a sense of trust between you and your customer, encouraging them to return to you time and time again for their horticultural purchases.
Our HLS Pro software allows you to get creative when it comes to designing the layout of your plant labels, but here is some important information which should always be included:
Additional notes can also be included on a plant label, such as details on cultivation, growth habit and flowering and fruiting.
Once you’ve got the important information on your labels, how can you make them stand out from the crowd and really grab your customers’ attention? Here are some suggestions:
We supply an extensive range of horticultural labels to nurseries and garden centres across the UK. Here are some of the options you can choose from to meet the requirements of your plants.
Self-adhesive pot labels – choose from pre-printed or blank to print yourself, these plant pot labels are fully waterproof and weatherproof. Opt for a full colour design to make your labels stand out. Our plant pot labels are made using high performance adhesives, durable face materials and UV resistant inks to ensure they go the distance!
Loop lock labels – identify and price your plants, shrubs and giftware with easy to attach loop lock labels. Also referred to as self-ties, lock ties and tie wraps, these labels offer a durable and versatile garden centre labelling solution. We offer loop-locks plain and pre-printed, in white or colours, for thermal transfer or laser overprinting.
Stick-in labels – also known as pot pointers, pointed ends or push-ins, these labels are ideal for low growing plants and firm or gravelly soil. We produce a wide range of sizes and formats to suit your needs and your printer. We can pre-print your stick-in labels with your company logo to add an extra design element.
Bed cards – display your in-store offers, seasonal promotions and point of sale notices with bed cards. These labels are durable and offer lots of opportunity to create eye-catching designs. Suitable for indoor and outdoor use, we can also supply bed card holders. Update them regularly to keep your garden centre looking fresh.
To allow our horticultural customers to take label printing operations in-house we developed HLS Pro Software. Nurseries and garden centres are able to match printing to their immediate demand using blank or partially pre-printed labels. Variable information such as plant information, barcodes, images and pricing is added in-house.
There are two versions of our HLS Software – HLS Pro which is an entry level programme for efficient, cost-effective thermal transfer printing in black. Alternatively, to create attractive labels which really stand out, HLS Pro+ allows you to print full colour laser labels, including plant imagery and your logo.
Our software comes with a database containing over 14,000 plant names and descriptions, which can all be edited and added to by you, which also applies to our optional plant image library.
Find out more and download a free “try before you buy” trial here.
Talk to Us
If you need some help or advice with designing and printing eye-catching labels for your garden centre or nursery, give our horticultural team a call on 01954 233760 or email firstname.lastname@example.org and we will respond promptly.
A member of our expert team will be happy to answer any questions you might have, and help you to create your perfect horticultural labels.
+44 (0) 114 242 2111
441 Brightside Lane, Sheffield, S9 2RS, United Kingdom